Social CRM: The New Rules of Relationship Management
I am left amazed at the level and detail of information those guys offer. As you know, today the social business environment is far beyond listening. There is a big shift in the past 1-2 years between...
View ArticlePros and Cons of 5 Social Business Model
Have you got time to go through the slide Social Strategy: How to Get Your Company Ready that I posted on the other day? If you did, you should see in the slide, it included a section on organizational...
View ArticleThe Three Trends Companies Must Invest in for Social Business
At the top level, all of social media is driven by anthropology and sociology – it’s just the nature of the network. There has been a lot of discussion around Social CRM as these services also...
View Article2011 Social Business Forecast
For social business, 2010 was the read of foundational investment. 2011, on the other hand, will be the year of integration. Research reveals corporations to focus on integration, staffing,...
View ArticleWhy Social Media Boutiques Win Deals From Advanced Buyers
As far as we understand, social media is a part of media mix, it is globally still very immature without established practices. It resembles the beginning of the internet era when the tech guys tried...
View Article7 Top Online Marketing Trends Guide Your 2011 Marketing Initiatives
We have been taught in the business class – to achieve your goals, an integrated approach is essential, it is like when each individuals stick together, a strong force can be formed. The same thing for...
View ArticleHow Corporations Should Prioritize Social Business Budgets
With limited budgets, the corporate Social Strategist faces a spending dilemma. In 2010, the average annual social business budget at enterprise – class corporations was a mere $833,000 – a sliver of...
View ArticleHow to Prioritizing Efforts for Social Business Scale Program
Many companies are continuing to realize that social business does not scale in a 1:1 basis. Your customer voices will always outnumber the number of community managers you can hire. One-to-one...
View ArticleEmbrace the Social Business in 2012
Social media is changing the way brands and consumers interact online and digital marketers are beginning to divide serious resources to social programs. In today’s dynamic landscape, to make your...
View ArticleIntegrate Social Media into Companies’ Marketing Mix
For a lot of business, 2011 was the year of “finding itself” in its attempt to bring itself online in the social media era. From a business and revenue perspective, many businesses learned a lot of...
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